3.3 Marketing Mix

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3.3 Marketing Mix: Cambridge IGCSE Business 0264 lesson

3.3 Marketing Mix is one of the 4 lessons in Unit 3 Marketing of Cambridge IGCSE Business 0264, for first examination in 2027. It is an editable PowerPoint of 40 slides written against syllabus sections 3.3.1, 3.3.2, 3.3.3, 3.3.4 and 3.3.5, with 2 embedded video case studies, 0 learning checks and an exit ticket. Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same content.

The longest Unit 3 lesson, covering all four Ps plus ecommerce. Product is taught through Emirates Airlines and brand image, with a video; the product life cycle and extension strategies end in a question on a cola brand whose sales have started to fall. The five pricing methods include dynamic pricing, new in 0264, with a video on Uber surge pricing. Place, promotion, ecommerce and social media marketing follow, with a question on promoting a new family restaurant.

Slide from lesson 3.3 of Cambridge IGCSE Business 0264: Marketing Mix

Learning objectives

Taken from the objectives slide of the lesson, which follows the syllabus wording.

3.3.1 Product

  • Advantages and disadvantages of developing new products
  • The importance of brand image
  • The role of packaging
  • The main stages of the product life cycle: introduction, growth, maturity, decline; interpret a product life cycle diagram
  • Extension strategies: new markets, new uses, adapting the product or packaging, increased advertising/sales promotion; advantages and disadvantages of each; recommend and justify an extension strategy

3.3.2 Price

  • Pricing methods and their advantages and disadvantages: cost-plus, competitive, penetration, skimming, dynamic
  • Recommend and justify an appropriate pricing method for a given situation

3.3.3 Place

  • Advantages and disadvantages of different distribution channels: direct to customers, through retailers, wholesalers, agents
  • Recommend and justify an appropriate distribution channel for a given situation

3.3.4 Promotion

  • Reasons for promotion
  • Methods of sales promotion, e.g. vouchers, reward schemes, competitions, special offers/discounts; methods of advertising, e.g. social media, direct/targeted emails, leaflets, billboards
  • Recommend and justify which method of sales promotion and which method of advertising to use in a given situation

3.3.5 Ecommerce

  • Examples of ecommerce, e.g. mobile phone/internet banking, online shopping, online ticketing
  • Advantages and disadvantages of ecommerce for businesses
  • Advantages and disadvantages of ecommerce for customers

What is in the lesson

The running order below is the deck as sold. Every lesson in the course follows the same shape: learning objectives, content slides with the real business examples, a learning check after each section, a case study with questions, key takeaways and an exit ticket. A teacher answer key (PDF), with model answers to every learning check, case question and exit ticket, is included when you buy the unit or the complete course.

Slide by slide (40 slides)
  1. Title slide
  2. Learning Objectives
  3. Learning Objectives
  4. Learning Objectives
  5. Product: Developing New Products
  6. Product: Brand Image
  7. Case Study: Emirates Airlines
  8. Question: Emirates has cabin crew from 150+ countries speaking 9-18 languages, and… (video)
  9. Product: The Role of Packaging
  10. Product: The Product Life Cycle
  11. Product: Extension Strategies
  12. Evaluating Extension Strategies
  13. Question: A soft drinks business sees sales of its main cola brand falling as the…
  14. Price: Cost-Plus Pricing
  15. Price: Competitive Pricing
  16. Price: Penetration Pricing
  17. Price: Skimming
  18. Price: Dynamic Pricing
  19. Choosing the Right Pricing Method
  20. Question: Uber increases its prices when lots of people want a ride at the same time,… (video)
  21. Place: Distribution Channels
  22. Direct to Consumer Distribution
  23. Using Wholesalers in Distribution
  24. Retail Distribution
  25. Using Agents in Distribution
  26. Choosing the Right Distribution Channel
  27. Promotion: Reasons for Promotion
  28. Methods of Advertising
  29. Methods of Sales Promotion
  30. Question: A new family restaurant is opening in a busy city area with a small…
  31. E-commerce
  32. E-commerce: Advantages for Businesses
  33. E-commerce: Disadvantages for Businesses
  34. E-commerce: Advantages for Customers
  35. E-commerce: Disadvantages for Customers
  36. Social Media Marketing: Overview
  37. Social Media Marketing: Benefits
  38. Social Media Marketing: Challenges
  39. Conclusion: The Dynamic Nature of Marketing
  40. Exit Ticket

Where it fits

Weeks 17 and 18 of the 0264 scheme of work and pacing guide, which gives the course 46 weeks with a mock in week 41. Previous lesson: 3.2 Market Research. Next lesson: 3.4 Marketing Strategy and Legal Controls. All 28 lessons: Cambridge IGCSE Business 0264.

How to buy

The lesson on its own: 3.3 Marketing Mix on TES. The unit: Unit 3 Marketing. The whole course in one download: 0264 Complete Bundle. Lesson 1.1 is free with its answer key if you want to see the format first.