3.4 Marketing Strategy and Legal Controls

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3.4 Marketing Strategy and Legal Controls: Cambridge IGCSE Business 0264 lesson

3.4 Marketing Strategy and Legal Controls is one of the 4 lessons in Unit 3 Marketing of Cambridge IGCSE Business 0264, for first examination in 2027. It is an editable PowerPoint of 31 slides written against syllabus sections 3.3.6, 3.3.7 and 3.4.1, with 4 embedded video case studies, 0 learning checks and an exit ticket. Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same content.

Four video case studies in one lesson. Coca-Cola's Share a Coke campaign for the marketing mix as a whole; Starbucks and Walmart in China for entering new markets abroad, one adapting successfully and one not; and the Samsung Galaxy Note 7 recall for legal controls on faulty goods. Netflix's global expansion and the Activia yogurt misleading-claims case are the other two examples, and a question on Amara's new bakery asks students to build a marketing mix for a given situation.

Slide from lesson 3.4 of Cambridge IGCSE Business 0264: Marketing Strategy and Legal Controls

Learning objectives

Taken from the objectives slide of the lesson, which follows the syllabus wording.

3.3.6 Marketing strategy

  • importance of the different elements in the marketing mix
  • recommend and justify an appropriate marketing mix for a given situation

3.3.7 Entering new markets in other countries as a method of growth

  • advantages of entering new markets in other countries, e.g. increase sales, spread risk
  • disadvantages of entering new markets in other countries, e.g. cultural differences, lack of knowledge, legal requirements

3.4.1 Legal controls related to marketing

  • the purpose of legal controls to protect customers: misleading promotion, faulty goods
  • the effects of legal controls on marketing

What is in the lesson

The running order below is the deck as sold. Every lesson in the course follows the same shape: learning objectives, content slides with the real business examples, a learning check after each section, a case study with questions, key takeaways and an exit ticket. A teacher answer key (PDF), with model answers to every learning check, case question and exit ticket, is included when you buy the unit or the complete course.

Slide by slide (31 slides)
  1. Title slide
  2. Learning Objectives
  3. The Marketing Mix: 4 Ps
  4. Product Strategy
  5. Pricing Strategy Considerations
  6. Place: Distribution Channels
  7. Promotion Strategies
  8. Case Study: Coca-Cola's Marketing Mix
  9. Question: Compare Coca-Cola's "Share a Coke" campaign success in Australia with… (video)
  10. Choosing a Marketing Strategy
  11. Question: Amara is opening a small bakery in a busy town centre.
  12. Why Businesses Enter New Markets in Other Countries
  13. Advantages of Entering New Markets in Other Countries
  14. Disadvantages of Entering New Markets in Other Countries
  15. Case Study: Starbucks in China
  16. Question: Analyse how Starbucks overcame cultural differences (video)
  17. Case Study: Walmart in China
  18. Walmart's Strategy Adaptation in China
  19. Question: Evaluate whether Walmart successfully adapted to Chinese customers' hands-on… (video)
  20. Case Study: Netflix's Global Expansion
  21. Legal Controls in Marketing
  22. Protection from Faulty Goods
  23. Case Study: Samsung Galaxy Note 7 Recall
  24. Question: Why might companies prioritise speed-to-market over extensive safety testing? (video)
  25. Effects of Legal Controls: Product Recalls
  26. Protection from Misleading Promotion
  27. Case Study: Activia Yogurt Misleading Claims
  28. Effects of Legal Controls: Misleading Promotion
  29. Legal Compliance in Marketing
  30. Key Takeaways: Effective Marketing Strategy
  31. Exit Ticket

Where it fits

Week 19 of the 0264 scheme of work and pacing guide, which gives the course 46 weeks with a mock in week 41. Previous lesson: 3.3 Marketing Mix. Next lesson: 4.1 Production of Goods and Services. All 28 lessons: Cambridge IGCSE Business 0264.

How to buy

The lesson on its own: 3.4 Marketing Strategy and Legal Controls on TES. The unit: Unit 3 Marketing. The whole course in one download: 0264 Complete Bundle. Lesson 1.1 is free with its answer key if you want to see the format first.