1.5 Business and Stakeholder Objectives

TES Teachers' Choice 2026

1.5 Business and Stakeholder Objectives: Cambridge IGCSE Business 0264 lesson

1.5 Business and Stakeholder Objectives is one of the 5 lessons in Unit 1 Understanding Business Activity of Cambridge IGCSE Business 0264, for first examination in 2027. It is an editable PowerPoint of 32 slides written against syllabus sections 1.5.1 and 1.5.2, with 1 embedded video case study, 2 learning checks and an exit ticket. Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same content.

SMART objectives, then survival, growth, profit and market share as the common ones, with a video on how a business chooses between them. Stakeholders are taught group by group, internal then external, before three conflict pairs (owners against the local community, employees against owners, customers against employees). The activity is the Riverside Bakery expansion, where students explain what each stakeholder group wants and where the objectives collide.

Slide from lesson 1.5 of Cambridge IGCSE Business 0264: Business and Stakeholder Objectives

Learning objectives

Taken from the objectives slide of the lesson, which follows the syllabus wording.

1.5.1 Business objectives

  • businesses can have several objectives, e.g. survival, growth, profit, market share
  • the importance of business objectives

1.5.2 The role of stakeholder groups

  • internal stakeholder groups: owners (sole traders, partnerships, shareholders), managers, employees
  • external stakeholder groups: customers, suppliers, lenders/banks, government, local community
  • objectives of different stakeholder groups
  • how these objectives may conflict with each other

What is in the lesson

The running order below is the deck as sold. Every lesson in the course follows the same shape: learning objectives, content slides with the real business examples, a learning check after each section, a case study with questions, key takeaways and an exit ticket. A teacher answer key (PDF), with model answers to every learning check, case question and exit ticket, is included when you buy the unit or the complete course.

Slide by slide (32 slides)
  1. Title slide
  2. Learning Objectives
  3. The Big Picture
  4. What is a Business Objective?
  5. SMART Objectives
  6. Example of a SMART Objective
  7. Questions: Choose one typical business objective (e.g., increase sales, reduce costs,… (video)
  8. Common Business Objectives: Survival
  9. Common Business Objectives: Growth
  10. Common Business Objectives: Profit
  11. Common Business Objectives: Market Share
  12. Learning Check
  13. What is a Stakeholder?
  14. Types of Stakeholders
  15. Internal Stakeholders: Employees
  16. Internal Stakeholders: Managers
  17. Internal Stakeholders: Owners
  18. External Stakeholders: Customers
  19. External Stakeholders: Lenders/Banks
  20. External Stakeholders: Suppliers
  21. External Stakeholders: Governments
  22. External Stakeholders: Local Community
  23. Conflict: Owners vs Local Community
  24. Stakeholder Conflicts: Employees vs Owners
  25. Stakeholder Conflicts: Customers vs Employees
  26. Managing Stakeholder Conflicts
  27. Activity: The Riverside Bakery Expansion
  28. Learning Check
  29. Key Takeaways: Business Objectives
  30. Key Takeaways: Stakeholders
  31. Conclusion
  32. Exit Ticket

Where it fits

Week 6 of the 0264 scheme of work and pacing guide, which gives the course 46 weeks with a mock in week 41. Previous lesson: 1.4 Types of Business Organisation. Next lesson: 2.1 Human Resource Management. All 28 lessons: Cambridge IGCSE Business 0264.

How to buy

The lesson on its own: 1.5 Business and Stakeholder Objectives on TES. The unit: Unit 1 Understanding Business Activity. The whole course in one download: 0264 Complete Bundle. Lesson 1.1 is free with its answer key if you want to see the format first.