6.5 Pressure Groups

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6.5 Pressure Groups: Cambridge IGCSE Business 0264 lesson

6.5 Pressure Groups is one of the 4 lessons in Unit 6 External Influences on Business Activity of Cambridge IGCSE Business 0264, for first examination in 2027. It is an editable PowerPoint of 17 slides written against syllabus section 6.5.1, with 1 embedded video case study, 1 learning check and an exit ticket. Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same content.

What a pressure group is, the types, how they put pressure on a business through publicity, persuasion and direct action, and what makes a campaign succeed. Two cases: Asia Pulp and Paper, and Lego and Shell, where a Greenpeace campaign ended Lego's partnership with Shell, with a video and questions on what Greenpeace wanted and why Lego gave way. An application task closes the lesson.

Slide from lesson 6.5 of Cambridge IGCSE Business 0264: Pressure Groups

Learning objectives

Taken from the objectives slide of the lesson, which follows the syllabus wording.

6.5.1 The role of pressure groups

  • how pressure groups can influence business decisions

What is in the lesson

The running order below is the deck as sold. Every lesson in the course follows the same shape: learning objectives, content slides with the real business examples, a learning check after each section, a case study with questions, key takeaways and an exit ticket. A teacher answer key (PDF), with model answers to every learning check, case question and exit ticket, is included when you buy the unit or the complete course.

Slide by slide (17 slides)
  1. Title slide
  2. Learning Objectives
  3. What is a Pressure Group?
  4. Types of Pressure Group
  5. Sources of Pressure on Business
  6. Methods: Publicity and Persuasion
  7. Methods: Direct Action
  8. Learning Check
  9. How Pressure Groups Change Decisions
  10. What Makes a Campaign Succeed
  11. Case Study: Asia Pulp & Paper
  12. Case Study: Lego and Shell
  13. Case Study What did Greenpeace want Lego to do, and why did it target Lego rather than… (video)
  14. How Businesses Respond
  15. Application Task
  16. Key Takeaways
  17. Exit Ticket

Where it fits

Week 39 of the 0264 scheme of work and pacing guide, which gives the course 46 weeks with a mock in week 41. Previous lesson: 6.3 and 6.4 Environmental and Ethical Issues. All 28 lessons: Cambridge IGCSE Business 0264.

How to buy

The lesson on its own: 6.5 Pressure Groups on TES. The unit: Unit 6 External Influences on Business Activity. The whole course in one download: 0264 Complete Bundle. Lesson 1.1 is free with its answer key if you want to see the format first.